While you are in business, customer satisfaction is of utmost importance! No business can flourish if you can’t fulfill the demands of your customers. There are lots of instances where customers may need to return a particular product to the company due to various different reasons. Well, this is where a proper customer service strategy comes into play. You must always respect the decision of the customer and ensure that the item they wish to return is taken care of properly. All these initiatives help you create trust and goodwill for the long run. In order to have a proper return mechanism in place, it is important that you have a thorough and developed shipping strategy.
According to a recent study, almost every customer wants to have an eCommerce shopping and returns mechanism that is hassle-free and effective. An effective returns mechanism can also indirectly increase the revenue of a retail store. In most cases, customers who experience a hassle-free returns process tend to spend more, which amounts to around 457 percent above the pre-return spending. Furthermore, the business also gets positive reviews and accolades from the customers.
As an online retailer, if you really wish to add to the goodwill of your business, you should look into the following mechanisms to make your returns and product shipping a simplified experience for customers.
Following things must be taken into account while drafting your eCommerce shipping and return policies :
• Are returns applicable to sale/clearance items?
• What to do if the damage was inflicted by the consumer or the shipping process?
• Can the product be placed back into inventory?
It is also important to determine the shipping process to be used for the returns. Do you need to use a Ground service that is affordable or has a faster return with a priority service? How will your customers drop off their packages? Can the customers leave the package in their mailbox, using USPS, or at nearby FedEx or UPS location?
You may also print the return label and include it as part of the package, or email a printable return label, in case the product needs to be returned. All these will affect the overall shopping experience of the customer, so it’s advisable to consider these aspects carefully.
Ensure to make the Returns process Hassle-Free
Once you have a proper return mechanism and policy in place, try to provide a hassle-free experience to the end customers. Ensure that customers can easily access the return policy and return instructions and understand them well.
It is always good to provide return packaging along with the delivery package like poly bags, small mailers and so on. As per the reports, most shoppers want to have an easy-to-print return label along with the delivery label.
If possible, try to have a centralized returns portal for your customers. This the need for lengthy customer service calls or email exchanges to a great extent. The customer simply selects a reason for the return and then receives a return shipment label.
By having an effective returns policy, you will not only simply improve the shopping experience but also add to the customer trust and goodwill.